Social media activities are working. What's next?
The saying ‘if you're not on social media, you don't exist’ has become commonplace. However, it is important to remember that in order to achieve full success and be visible, it is not enough to have a presence on standard social media channels such as Facebook, Instagram, TikTok and Twitter/X. If you've already achieved success on these channels where your content enjoys high engagement and your audience continues to grow, it's time to consider what further steps to take to develop your online presence.